For anyone interested in reading a well written article about Nintendo, market share, and the future of gaming then click this link and head over to Business Week. The article makes mention of how Nintendo has always been about making profit and making people smile. They also make mention of the very frugal R&D costs Nintendo uses that makes their occassional failures (Virtual Boy, e-Reader, etc.) not cost them much money. And how they sell all their products for a profit so those same failures still manage to make some money in return. They risk, and innovate, often but do so in a very intelligent way. Enjoy the read.