Do you think a fourth gaming console could enter the market and have all four survive? Many were surprised with the fact that three could survive after the last generation ended. All were profitable last generation and even now, with the start of a new generation, all three companies are making (or starting to make) profits in their gaming divisions. But how would a fourth entry in the gaming industry compete?
If the fourth console was backed by Electronic Arts (EA), that's how.
At first thought it would be easy to think that a fourth console would fail in an already crowded market. Microsoft and Sony are dueling with blades it seems, each trying to one-up the other, while Nintendo is trying to create a new audience. Thrown in the mix of things are third-party companies trying to figure out which of their games will succeed on which systems. EA is one of the only third-party companies large enough to structure an entirely new strategy.
Electronic Arts, the largest third-party developer in the industry, is about to take things into their own hands. No longer will they be forced to decide which existing console to put their games on. No longer will the decisions of their future be made by other companies. In the very near future, EA will have successfully purchased a company by the name of Take-Two (the makers of the Grand Theft Auto series).
In the last few years EA has purchased multiple developers (listed below) putting them in a prime position to call the shots. All they need now is Take-Two.
- Pandemic Studios
- Black Box Games
- Studio 33
- Maybe Ubisoft
There are some smaller game development and networking companies not in the list above but it's plain to see that just in the last few years alone EA has managed to gather up a hefty sized list of developers. Dare I say EA has enough development power to sustain an entire system on it's own. Just imagine the sheer mess it would make for Microsoft, Sony, and Nintendo if EA decided to stop producing games for their systems.
If you are curious, here is a quick list of games (or series) that would soon be exclusive to the EA PSWiiBox (name copyrighted).
- Madden Football
- Grand Theft Auto
- FIFA Soccer
- All other sports titles
- Sims (all versions)
- Rock Band
- Medal of Honor
- Need for Speed
- Command & Conquer
- BOOM BLOX (I had to throw that one in there)